In a significant media milestone, online news platforms have overtaken television as the primary source of news for UK adults, according to the latest research from Ofcom. The annual study found that 71% of adults now rely on online sites and apps for their news, slightly surpassing the 70% who continue to turn to TV for updates.
This marks a profound shift in news consumption patterns, particularly as television has held dominance in news reporting since the 1960s. The rise of digital media, including social platforms such as Facebook, Instagram, and YouTube, has driven the growing preference for online news.
Ofcom’s data shows that 52% of UK adults now access news through social media platforms, a significant rise from 47% last year. This increase has further contributed to the decline in traditional TV viewership, which fell from 75% to 70% in just one year.
Generational Differences in News Consumption
The shift towards online news is particularly pronounced among younger audiences. A staggering 88% of 16-24-year-olds now rely on online platforms as their main source of news. However, older demographics are also embracing digital news more than ever before. The study revealed that 54% of people over the age of 55 are now using online sources for news, up from 45% in 2018.
Despite the rise of digital media, traditional public service broadcasters (PSBs), such as the BBC, continue to play a crucial role in news dissemination. BBC One remains the most popular individual news source, used by 68% of adults in the UK. However, the growing use of online platforms is causing a gradual decline in TV news viewership over time.
Ofcom Review to Assess Public Service Media
In response to this rapid change in consumption habits, Ofcom has announced a review of public service media to ensure continued access to trusted and reliable news sources. The review will assess how PSBs, including the BBC, have adapted to the new landscape and consider the role of regulatory measures to support public service broadcasting in a digital age.
We’re witnessing a generational shift towards online news,” said Yih-Choung Teh, Group Director of Strategy and Research at Ofcom. “The challenge now is maintaining the quality and trustworthiness of news sources amidst growing concerns over misinformation online.”
As the UK continues to evolve in its media habits, the balance between traditional and digital news platforms will remain a crucial focus for ensuring the public has access to reliable and accurate information.
More from: media · technology · Top Stories
