Major UK supermarkets have rolled out huge vegetable discounts just in time for the Easter weekend, with Morrisons, Asda, and Aldi all offering staple produce for as little as 8p—a welcome move for families feeling the squeeze from rising energy bills and council tax hikes this April.
From potatoes to parsnips, shoppers will be able to cook up a traditional roast dinner without breaking the bank, thanks to these heavily discounted seasonal favourites.
Asda: No Membership Needed for Bargain Veg
From April 15 to April 21, Asda has reduced five key vegetable lines to just 8p each, with no loyalty card required—available in-store and online while stocks last.
Asda’s discounted veg includes:
- ASDA Tender & Crunchy Broccoli (360g) – now 8p
- ASDA Crunchy & Sweet Carrots (1kg) – now 8p
- JUST ESSENTIALS White Potatoes (2kg) – now 8p
- ASDA British Swede (each) – now 8p
- ASDA Sweet & Earthy Parsnips (500g) – now 8p
The supermarket says the Rollback is aimed at helping families cover the big Easter weekend shop amid the cost of living crisis.
Aldi: ‘Easter Super Six’ Savings
Aldi is running its ‘Easter Super Six’ veg promotion from April 15 to 19 (until April 20 in Scotland), slashing prices on popular produce.
Among the standout deals:
- Nature’s Pick Broccoli (360g) – 8p (was 79p, saving 90%)
- Nature’s Pick Carrots (1kg) – 8p (was 69p)
- Nature’s Pick White Potatoes (2kg) – 8p (was £1.35)
- Loose Garlic, Cucumbers and Spring Onions also included from 15p
This limited-time deal gives customers access to fresh vegetables at some of the lowest prices this year.
Morrisons: Loyalty Perks for Easter Veg
Morrisons is also offering deep discounts on British-grown veg until April 20—but only for More Card loyalty members.
Deals include:
- British Carrots (1kg) – 8p (was 70p)
- British Parsnips (500g) – 8p (was 75p)
- British Whole Swede – 8p (was 60p)
- ‘The Best’ Potatoes (2kg) – £1.10 (down from £2.29)
Gareth Lloyd, Head of Marketing Events at Morrisons, said:
“We’re proud to offer customers quality, fresh British produce at prices that help make Easter celebrations affordable. These vegetable price cuts are part of our ongoing commitment to deliver value during key seasonal moments.”
Helping Households This Easter
With food at the heart of many Easter celebrations, the price cuts offer timely relief for budget-conscious families hoping to put on a traditional roast.
As households across the country feel the pinch, these promotions provide an opportunity to shop smart—without sacrificing quality.
