Tesco is testing a bold new initiative aimed at slashing food waste by offering reduced-price yellow sticker items for free after 9:30pm at self-checkouts in participating Tesco Express stores.

The scheme is currently being trialled in select locations, with plans to monitor impact and scalability. Yellow sticker items — typically nearing their use-by dates — will scan at £0.00 during checkout, helping to prevent food from being discarded unnecessarily.

This is such a great idea, I hope all the other shops and supermarkets join them,” said one local shopper on social media.

Tesco’s Drive to End Food Waste

This move follows growing pressure on UK supermarkets to address the 9.5 million tonnes of food wasted annually across the country, according to WRAP (Waste and Resources Action Programme). Tesco has previously committed to reaching net zero waste in its operations, and this latest effort could be a game-changer if adopted widely.

The retailer has also supported community donation programmes such as FareShare, but this latest innovation provides direct relief to customers while reducing environmental harm.

Could Other Supermarkets Follow?

Tesco’s trial echoes similar small-scale experiments by Co-op, Morrisons, and Iceland, who have tested flexible pricing, end-of-day donations, and food redistribution via apps like Too Good To Go.

Sustainability experts have praised the initiative:

“It’s a common-sense solution that rewards thrift and reduces emissions,” said Dr. Ella Martin, a sustainability researcher at University College London.

What’s Next?

The results of the pilot will help Tesco determine whether to roll the scheme out more widely across the UK. If successful, it could signal a seismic shift in retail food policy.

For now, shoppers visiting Tesco Express after 9:30pm might just walk away with a free loaf of bread, salad, or sandwich — and contribute to a greener planet in the process.