The Pure Evil Gallery in London is gearing up to host a captivating exhibition, “London Calling! 50 Years of British Skateboarding,” which celebrates the rich history and influential pioneers of skateboarding in the United Kingdom. Running from 17th August to 10th September, this exclusive curation takes visitors on a journey back to the 1970s, a pivotal era that witnessed the birth of skateboarding culture in Britain.

The immersive exhibition pays tribute to the vibrant legacy of skateboarding in the United Kingdom, commemorating the influential figures and cultural milestones that have shaped the sport over the past five decades. “London Calling!” showcases a diverse range of exhibits, including photography, archive products, pioneering skaters, brands, artwork, and more, providing an in-depth look at the evolution of British skateboarding.

At the heart of the exhibition lies archival imagery of the pioneering skaters who laid the groundwork for British skateboarding. During the 1970s, an enthusiastic community of individuals emerged, driven by their passion for the sport. Through their dedication, they created a subculture that would eventually evolve into an Olympic sport, leaving an indelible mark on skateboarding worldwide.

Visitors to the gallery will have the opportunity to delve into the early days of UK retailers, skateparks, and brands that played a pivotal role in shaping the landscape of British skateboarding. These entities have become synonymous with the sport’s growth and popularity, contributing to its enduring cultural significance.

“London Calling!” is not only a celebration of skateboarding’s history in the UK but also a tangible reminder of the sport’s journey over the past 50 years. The exhibition aims to honour the pioneers who fearlessly paved the way for future generations, making British skateboarding a dynamic and influential force in the global skate culture.

This immersive experience invites art enthusiasts, skateboarding aficionados, and cultural enthusiasts alike to explore the evolution of the sport and appreciate the artistry and passion that have defined British skateboarding. From its humble beginnings to its current status as a thriving cultural phenomenon, “London Calling!” showcases the enduring legacy of skateboarding in the United Kingdom.