The teddy bear holds special significance as it was featured in the music video for Jessie J’s hit song “Price Tag.”

The 35-year-old singer, who recently welcomed her son with partner Chanan Safir Colman, took to Instagram to share the heartwarming moment. In the picture, her baby son can be seen leaning against the oversized teddy bear, capturing the hearts of fans worldwide.

Jessie J introduced her son to the world in June, revealing that his name is Sky Safir Cornish Colman. The singer expressed her joy at finally being able to capture the precious moment with the teddy bear, which she had kept for 13 years.

“I kept the bear from the Price Tag video for 13 years for this exact moment. I sobbed taking this picture. Priceless,” Jessie J wrote in her Instagram post.

The news of Jessie J’s pregnancy was announced in January, just over a year after she shared her painful experience of suffering a miscarriage. The singer expressed her overwhelming happiness and gratitude upon the arrival of her son, emphasizing the indescribable love she felt.

Since sharing the photo, fans have flooded Jessie J’s social media with congratulatory messages and heartfelt comments. The singer’s followers have been eagerly following her journey and continue to offer their love and support.

The teddy bear’s appearance in the photo serves as a nostalgic reminder of the “Price Tag” music video, which garnered significant popularity when it was released. Fans appreciate the sentimental connection between the bear and the cherished memories associated with the song.

Jessie J’s heartwarming post has undoubtedly brought joy to her fans, who eagerly await more glimpses into her life as a new mother. The singer’s openness and the special significance attached to the teddy bear have only deepened the connection between her and her loyal fan base.