Meet Harriet Cowan – Clarkson’s Farm’s Stylish New Star
Jeremy Clarkson has unveiled the new face of Diddly Squat Farm ahead of the highly anticipated Season 4 of Clarkson’s Farm—and fans are in for a surprise.
Replacing Kaleb Cooper, who is touring the UK with his one-man farming show, is Harriet Cowan, a 24-year-old nurse and part-time farmer from the UK countryside.
According to The Sun, Cowan has been snapped up by Amazon Prime producers and will take centre stage alongside Clarkson as he embarks on his most ambitious venture yet: running a countryside pub.
Harriet teased fans with an Instagram post saying:
“Something exciting is coming on the 23rd of May.”
Clarkson’s Farm Season 4: What to Expect
The new season, set to drop on 23 May 2025 on Amazon Prime Video, will show Clarkson juggling farm duties with opening his pub, The Farmer’s Dog, amid ongoing planning woes and council battles.
With Kaleb away, Clarkson is left to fend for himself—until Harriet arrives to whip the farm into shape.
- First four episodes release 23 May
- Next two on 30 May
- Final two on 6 June
Who Is Harriet Cowan?
- Age: 24
- Profession: Full-time nurse & part-time farmer
- Brand Deal: Country Moos (cow-themed socks)
- Relationship: Dating rugby star James Booth since 2021
Harriet has built a growing social media presence, with fans already swooning over her mix of practical farming posts and lifestyle content.
From ‘Richard Ham’ to Pub Disasters
Season 4 promises a mix of chaotic pub openings, power cuts, and endearing animal antics—including a pig Clarkson names “Richard Ham” in honour of former co-star Richard Hammond.
With new livestock, machinery, and faces, Diddly Squat is busier than ever.
The season’s synopsis reads:
“Jeremy hatches a plan to reignite his Farm to Fork vision and win back local support—starting with a pub.”
Fan Reactions & Social Buzz
Fans are buzzing on X (formerly Twitter):
- @ClarksonCult: “Harriet Cowan is the perfect mix of brains and boots-on-the-ground. Can’t wait to watch her on the farm.”
- @DiddlySquadFan: “Gutted Kaleb’s away, but intrigued to see what Harriet brings!”
