A major fire incident has been reported at Pan Peninsula Tower, located at 1 Pan Peninsula Square, London, E14 9HA. Smoke was seen issuing from the sixth floor of the East Tower around 8pm today (March 31).

Emergency Response

Multiple fire crews from the London Fire Brigade were dispatched to the scene after receiving reports of smoke coming from  an Apartment  on the sixth floor.

Fire survival guidance was immediately provided to those in the affected areas it is understood whilst crews rushed to the scene.

Upon arrival, firefighters wearing breathing apparatus set up a bridgehead on the fourth floor and began tackling the fire.

The entire building was evacuated as a precaution, with residents and staff safely guided to assembly points.

Unclear on Injuries

It remains unclear whether anyone has been injured in the incident. Emergency services are continuing their operations at the scene, and an assessment of potential casualties is ongoing.

Statement Awaited

The London Fire Brigade has been contacted for further information and is expected to issue an official statement regarding the cause of the fire and any injuries.

Witness Reports

Eyewitnesses described seeing thick smoke billowing from the windows of the sixth floor. One resident said:
“I smelled smoke and heard alarms. The building’s fire alarm system was activated, and we were told to evacuate immediately. It was quite chaotic, but the fire crews were very efficient in guiding us out.”

Traffic Disruption and Safety Advice

Road closures have been put in place around Pan Peninsula Square, and commuters are advised to avoid the area. Local authorities are also urging residents of nearby buildings to close their windows and doors to prevent smoke ingress.

Investigation Ongoing

The cause of the fire is not yet known, and investigators will begin assessing the damage once the area is deemed safe. Further updates will be provided as more information becomes available.

A Spokesman for the London Fire Brigade Said: Five fire engines and around 30 firefighters tackled a fire at a block of flats on Pan Peninsula in Millwall.

Part of a five roomed flat on the sixth floor was damaged by the fire. Two people were rescued from the building by firefighters wearing breathing apparatus. The Brigade’s 999 Control Officers gave vital Fire Survival Guidance (FSG) on how to stay safe to residents in a neighbouring flat before firefighters arrived. There are no reports of any injuries.

Smoke alarms were present in the property, but did not operate.

A London Fire Brigade spokesperson said: “This incident shows just how important it is to have working smoke alarms fitted on every level of your home.

“Smoke alarms give the earliest possible warning when a fire starts and we would urge everyone to make sure they have one fitted in every room where a fire can start except kitchens or bathrooms where heat alarms are more appropriate.”

Control Officers took the first of four calls at 1951 and mobilised crews from Poplar, Whitechapel, Plaistow and surrounding fire stations to the scene. The incident was over for firefighters at 2153.

The fire is believed to have been accidental and was caused by an electrical fault.