A significant fire has broken out at the Travelodge on Connaught Road in Silvertown, East London, prompting an intense response from the London Fire Brigade. As of early this morning, eight fire engines and approximately forty firefighters are on the scene battling the blaze, which has led to widespread road closures in the vicinity.

The incident, reported at the Travelodge located on Connaught Road in Silvertown was called into emergency services at around 9:00 AM, with reports of people potentially trapped inside the building. The London Fire Brigade swiftly responded, deploying multiple units to address the rapidly unfolding situation.

Authorities have implemented road closures around the affected area to ensure the safety of the public and to provide unimpeded access for emergency vehicles. Motorists and pedestrians are advised to avoid the area and seek alternative routes.

The cause of the fire is currently unknown, and investigations will commence once the blaze is under control and the area is deemed safe. The priority at this time is the evacuation and rescue of all individuals from the premises.

Further updates will be provided as more information becomes available. The London Fire Brigade has urged the public to stay clear of the area to facilitate emergency operations.