West Midlands Ambulance Service was called to a road traffic collision involving one car nearby to the Merry Hill Centre in Brierley Hill at just after 1pm and sent two ambulances, a paramedic officer and the West Midlands CARE team to the scene with the first resource arriving within 6 minutes of the initial call.
A West Midlands Ambulance Service spokeswoman said: “Upon arrival, we found a man who was the driver of the car, who is believed to have suffered a medical incident at the wheel, being cared for by an off-duty Community First Responder (CFR).
“Ambulance staff immediately administered advanced life support to him. Unfortunately, despite their best efforts, nothing more could be done to save him and he was confirmed deceased at the scene.
