Netflix has sparked outrage among its members with the announcement of changes to its subscription plans, particularly the introduction of a new basic tier that includes advertisements. The streaming giant, known for its ad-free viewing experience, sent shockwaves through its user base with the revelation that the basic ad-free plan will be axed in both the UK and Canada as of June 4.

Existing customers on the basic plan will automatically transition to the new basic tier, which comes with the addition of advertisements. This move has left many subscribers infuriated, with some threatening to cancel their memberships altogether.

The decision to implement ads in the basic tier comes after Netflix ceased offering ad-free subscriptions to new customers nine months ago. In an email to customers, the company cited several advantages of the new subscription model, including a reduced monthly cost and improved video quality, now offered entirely in HD.

However, these benefits come at the expense of enduring advertisements during streaming sessions. The move represents a significant shift for Netflix, which has long prided itself on providing an ad-free viewing experience for its subscribers.

Netflix’s decision to introduce ad-supported membership plans is part of a broader strategy to boost advertisement revenue. The company is projected to generate a staggering $1 billion in ad revenue in 2024, a substantial increase from previous years.

Nevertheless, the backlash from users has been swift and vehement. Many long-time subscribers have expressed their frustration and disappointment with the changes, labelling them as “daylight robbery” and vowing to cancel their subscriptions in protest.

As Netflix faces mounting criticism over its membership changes, the streaming giant must navigate the delicate balance between generating revenue and maintaining customer satisfaction. The outcome of this debate will likely shape the future landscape of streaming services and the expectations of subscribers worldwide.