Fire crews have been urgently dispatched to a major blaze at the Superdrug store located on Romford Road in Forest Gate. The incident has prompted the closure of the road in both directions, causing disruption to surrounding areas.

Emergency services responded swiftly to the scene as black clouds of smoke billowed from the building. Four fire engines and an aerial ladder platform were deployed to tackle the fire and prevent its spread just after 12pm on Saturday 8th July 2023

Authorities have issued a warning to drivers and members of the public, advising them to avoid the area as the operation to control the fire continues. As a precautionary measure, residents and businesses in the vicinity are urged to keep windows and doors closed to prevent the inhalation of potentially harmful smoke.

The closure of Romford Road has caused significant disruption to traffic, affecting nearby roads as well. Commuters and residents are advised to seek alternative routes and to stay updated on the status of the road closures through official channels.

The Superdrug store, a well-known retailer offering healthcare and beauty products, has been engulfed in flames, prompting concerns about the extent of the damage to the premises. Firefighters are working diligently to extinguish the fire and ensure the safety of nearby properties.

Authorities have not yet released any information regarding the cause of the fire or if there are any reported injuries. Investigations into the incident will be conducted once the fire is under control and the area is deemed safe.

Local residents and business owners are urged to stay vigilant and cooperate with emergency services at the scene. Updates on the situation and any further developments will be provided as they become available.