Emergency services were called to Euston Road in the WC1 area this afternoon following a traffic collision that has caused significant disruption in the area.

The incident, which occurred around 4pm near the junction with Argyle Street, prompted a swift response from officers of the Metropolitan Police and paramedics from the London Ambulance Service. The severity of the collision is not yet known, and authorities have not confirmed how many vehicles or individuals were involved.

As a result of the crash, the westbound side of Euston Road has been closed, leading to delays and diversions for several local bus routes. Transport for London has advised drivers and commuters to avoid the area while emergency services continue their response.

A source for the Met Police confirmed that officers remain at the scene and an investigation into the circumstances surrounding the collision is underway.

Updates will be provided as more information becomes available.