From today, UK schools score big with discounts and free deliveries on breakfast supplies. The Best Start free breakfast clubs are already a life-saver for working families, saving up to 95 hours a year on morning stress and putting an extra £450 back in parents’ pockets.
Morrisons and Food Giants Join the Breakfast Revolution
Rami Baitiéh, CEO of Morrisons, said: “We’re thrilled to back the free breakfast club scheme. Our expertise in fresh, quality food combined with our free anytime delivery pass means schools can reliably serve up healthy breakfasts every day.”
Schools now have access to more affordable, varied breakfast choices, with extra funds freed for enriching activities like board games and sports. This is a game changer as 38% of parents struggle to give their kids a healthy start due to time constraints and fussy eaters.
Half a Million More Kids to Benefit by 2026
With 2,000 new schools joining from April 2026, half a million more children will get free breakfast club access. The government also updated guidance urging schools to limit costly branded uniform items ahead of a new cap, saving parents over £50 per child.
A Parentkind poll exposed the harsh truth: over a quarter of parents admit they sometimes skip heating or meals just to afford school uniforms.
Support from Top Food Brands and School Leaders
Education Secretary Bridget Phillipson stated: “We’re teaming up with Britain’s favourite food brands to expand free breakfast clubs. This supports families, schools, and ensures every child starts the day right.”
Popular breakfast picks like porridge (27%), fruit and yoghurt (25%), wheat biscuits (15%) and wholegrain toast (11%) will now be easier for schools to source thanks to these new partnerships.
Simon Roberts, Sainsbury’s CEO, said: “Far too many children come to school without a balanced breakfast. We’re proud to help with £200 vouchers for early adopter schools and are committed to making nutritious food accessible nationwide.”
Rick Weights, Head Teacher of Saxton Federation of CE Primary Schools, added: “These deals are a game-changer for rural schools like ours. Free delivery from Morrisons cuts costs and lets us offer a better menu. Our 26 regular breakfast club kids now enjoy a soft, supportive start every morning.”
The Breakfast Club Revolution Has Begun – Parents and Pupils Rejoice!
Labour leader Keir Starmer tweeted: “Free breakfast clubs are rolling out nationwide, joined by Morrisons, Sainsbury’s and Weetabix. We’re backing schools, supporting families, and giving every child the best start in life.”
Parents and schools can finally breathe easier. It’s a fresh step towards breaking the link between background and opportunity – all before the school bell rings.
