Dragons’ Den success story PerfectTed has smashed records, now valued at a staggering £140 million. The natural energy drink brand, powered by matcha, first wowed viewers and Dragons alike when it appeared on the BBC hit show in 2023.

Matcha Magic: How PerfectTed Took Off

Founders Marisa Poster and Teddie Levenfiche captured the Dragons’ attention and secured a joint investment from Steven Bartlett and Peter Jones. Both offered £50,000 each for a 5% stake. Though Jones later stepped back, Bartlett stayed onboard, helping fuel the company’s rapid growth.

The brand’s valuation skyrocketed after a major funding round led by venture capital firm Felix Capital. The Grocer reports PerfectTed is now worth around £140 million.

From Tesco Shelves to Global Domination

• Before the Den, PerfectTed was already making waves, landing listings with Tesco.
• Since appearing on the show, it has expanded into Waitrose, Holland & Barrett, and Whole Foods.
• The drink is now stocked in over 30,000 stores nationwide and abroad.

Their matcha-based sparkling drinks tap into rising demand for natural energy alternatives. The founders aimed to create a healthy energy boost without the dreaded crash, using clean, real ingredients.

Bartlett’s Backing Powers Explosive Growth

Steven Bartlett continued supporting PerfectTed through his Flight Fund, enabling the brand to ramp up production and reach further markets. His influence helped PerfectTed top the FEBE Growth 100, boasting an eye-watering 532% year-on-year growth—leaving well-known challenger brands in the dust.

“This is more than just an investment – it’s fuel for our mission to make matcha accessible to everyone,” said co-founder Marisa Poster to The Grocer.

Though the founders started with zero food and drink experience, their passion and Bartlett’s mentorship have turned PerfectTed from a startup into a beverage powerhouse. The brand’s authentic story and clean image resonate in a crowded market.

What’s Next? Global Reach on the Horizon

PerfectTed is eyeing international expansion, especially the lucrative US market where natural energy drinks and matcha are booming. In just two years, Marisa and Teddie turned a dream into one of the UK’s fastest-growing drinks brands.

With Steven Bartlett’s backing, PerfectTed’s sky-high rise looks set to continue. The energy drink revolution has only just begun.