A significant fire has broken out at a shop with residential flats above on High Street North, East Ham, with ten fire engines and approximately 70 firefighters battling the blaze this evening, Thursday 29 May 2025.
The fire was first reported to London Fire Brigade (LFB) at 7.02pm, when Control Officers received the first of 12 emergency calls reporting smoke and flames emerging from a mid-terraced commercial property.
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Blaze Declared Major Incident
Firefighters arriving from East Ham, Plaistow, Stratford, and surrounding fire stations found half of the ground floor shop unit alight, with fears the fire could spread to the dwellings located on the floors above.
A major incident has been declared by LFB as crews work swiftly to contain the flames and prevent further escalation.
What We Know So Far:
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Location: High Street North, East Ham, E6
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Time of first call: 19:02 BST
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Response: 10 fire engines, approx. 70 firefighters
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Involved structure: Shop with residential flats above
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Fire status: Half of shop alight, crews actively tackling blaze
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Injuries: No confirmed casualties at this time
Public Advice
Authorities are urging people to avoid the area and keep windows and doors shut due to thick smoke affecting surrounding streets.
High Street North remains partially closed, with diversions in place. The incident is likely to cause significant travel disruption this evening.
London Fire Brigade Statement
An LFB spokesperson said:
“Crews are working in challenging conditions to bring the fire under control. Our firefighters are using breathing apparatus, hose reels and main jets to tackle the flames and protect adjacent properties.”
Fire investigation teams will assess the cause once the fire has been extinguished.
Anyone with images or information about the fire is asked to contact London Fire Brigade or call 999 in case of further emergencies.
Stay tuned for live updates on this developing story.
